A Sunday morning kitchen experiment...
I love the logic of this. Cereal that advertises for 10g of protein with milk begs the question of how much protein comes from the milk.
8g of the advertised protein comes from the milk. These Don Drapers of the marketing world are geniuses. I could advertise water that has 8 grams of protein when added to milk using the same formula.
Why didn't I just do an MBA?